Matt Weeden, who presented at the Denver WordPress Meetup on September 25, warmed up the crowd by giving us an overview of WordPress’s free themes: how to find, install and activate them.  If you don’t have WordPress.org yet, you can see the selection on their theme page.  With more than 1200 themes to choose from, the hard part is narrowing it down.  This can done by searching by keyword, author or tag.  By selecting any of 38 variables in five categories, you can further narrow the search.

Matt demonstrated some of the features on the WordPress dashboard, using two free themes as examples:  Twenty Ten (default) and Atahualpa.  Free themes can be customized to varying degrees, using options that are built into them.  The consensus among this group was that Twenty Ten is one of the most adaptable of the free themes. (more…)

Yesterday I gave a presentation entitled, “Marketing in a New World.” Here is a recap.

The topic: social media. The main point: defining “un-marketing,” a term often used to describe the acceptable use of social media for the purpose of promoting a business. (more…)

As a social media manager, I am always keeping my eyes open for good advice about tools and techniques to streamline the process of managing social media for my clients.  The trick, of course, is to get the most out of social media, but to do it efficiently and without missing anything important.

The social media landscape is shifting constantly, so staying on top of the situation means never taking your eye off the ball.  Even if you’re managing social media for only yourself or your company, you need a way to stay up on what’s current.  The way I do that:  I developed an incredible network of other social media managers and early adopters who are always generous with their insights.  Here’s a “for instance:”

5 Commandments for Community Management

By Andrew Machado

1.    Be Fast
2.    Know Your Product
3.    Always Be Closing
4.    Be Yourself
5.    Connect on Twitter and Facebook with your customers

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Photo by aytekintanrisever