At a recent WordPress Meetup in Denver, Tim Spencer talked about what he does to customize WordPress websites.  He develops custom themes to meet specific requirements of individual organizations.  He talked about altering CSS code and .php files – stuff that is way over my head.

Fortunately for most of us, the kind of customization that Tim does is really only necessary for complex organizations with hundreds of moving parts.  We smaller entities have all we need at our disposal with affordable options readily available in WordPress for customizing our websites.  But it’s good to know that advanced customization is an option, and that there are pros who can help us at this level.

Tim offers a few pieces of advice: (more…)

Using social media to promote your business does not mean using social media to do business – not, at least, if it’s done right. It means using social media to “un-market.” I like the term “in-bound marketing,” describing an environment you create where qualified customers seek you.  Social media is a great tool for creating such environments.

Social media, though, should be reserved for conversations and relationships.  Through these relationships, businesses can attract interest.  If they become involved in a conversation about their business, they send prospects to their website.  THAT’s where marketing and business are done. (more…)