The idea behind digital neighborhoods is to strengthen the community. This, in turn, can strengthen the local economy. With local businesses at the center of the digital neighborhood, the community as a whole stands to benefit from the online connections.
With a digital strategy, local Chambers could offer member benefits that are more effective, relevant and valuable in this 21st Century.
Just because your Google maps listing is free doesn’t mean it has no value. A business owner should claim it and manage it. DO NOT IGNORE YOUR GOOGLE LISTING!
I’ve been spending a lot of time in Golden lately, talking to local businesses about claiming and using their Google Maps listings. So, of course, I have mapped each of the establishments participating in the LOST event.
Within the Digital Neighborhood, business owners can become comfortable with the concept of socializing online, within a safe and familiar environment.
Even though you, a business owner, see your business on Google Maps, it’s very possible that others who are searching for your product or service are not seeing your listing.
A team of Google enthusiasts had an objective of connecting businesses in the town of Eagle, CO with the Vail2015 event. One tactic was to associate the hashtag for the town, #EagleCO, with the hashtag for the event, #Vail2015. The town of Avon gave us a glimpse of what is possible using digital channels.