A customer persona is detailed and specific, and although it’s a fictitious character, it’s not made up. It’s based on as much reality as you can possibly describe.
As an adult who has fairly good time management skills, I know that it is when the Spirit moves me that I am the most productive.
A content strategy is the first step in creating communications that are focused, consistent and effective. With relevance and timeliness being priority elements in today’s digital communications, the strategy should guide, but not be inflexible.
The growth of Google Plus has raised questions. My curiosity drove me to search for answers, and my search has given me delightful results.
Need to combine multiple YouTube Channels under one Google account? It’s a process, but I set the stage and then share a killer video demo.
Tweet In my early career as a management consultant, many of my projects involved employee research. We had a slogan of sorts: “You can’t manage it if you don’t measure it.” Employee surveys and focus groups were often our tools…
Tweet I attended a Google hangout yesterday (Sept. 3, 2013), hosted by a guy named Eric Enge. With him was a panel of people who spoke intelligently about SEO in general, and about Google’s link-building algorithms specifically. Some of the…