A digital strategy can function when it is framed with your website, e-mail list, and social tools. It can flourish when it is supported by a relevant context. In the case of local businesses, this context is provided by a Digital Neighborhood™.
With a digital strategy, local Chambers could offer member benefits that are more effective, relevant and valuable in this 21st Century.
Just because your Google maps listing is free doesn’t mean it has no value. A business owner should claim it and manage it. DO NOT IGNORE YOUR GOOGLE LISTING!
I’ve been spending a lot of time in Golden lately, talking to local businesses about claiming and using their Google Maps listings. So, of course, I have mapped each of the establishments participating in the LOST event.
Within the Digital Neighborhood, business owners can become comfortable with the concept of socializing online, within a safe and familiar environment.