I’m in the business of building Digital Neighborhoods™. I ask local businesses to recognize their misconceptions and establish realistic expectations for social media.
If you have strategically customized your digital neighborhood, it shouldn’t be difficult to get involved in relevant, meaningful and valuable conversations.
A digital strategy can function when it is framed with your website, e-mail list, and social tools. It can flourish when it is supported by a relevant context. In the case of local businesses, this context is provided by a Digital Neighborhood™.
Member support is what a business owner expects when they join their local chamber of commerce. These days, that support should include online engagement by the chamber.
The idea behind digital neighborhoods is to strengthen the community. This, in turn, can strengthen the local economy. With local businesses at the center of the digital neighborhood, the community as a whole stands to benefit from the online connections.
Within the Digital Neighborhood, business owners can become comfortable with the concept of socializing online, within a safe and familiar environment.