By my way of thinking, a local shop owner could display local loyalty on their Google local page and social sites by endorsing and supporting the same causes they’ve taped to their front window.
I used Twitter to follow a tweet chat during a virtual wine tasting. The hashtag – #WITS2014 – was used to connect tasters, and created a fascinating conversation.
Customer loyalty defined, customer experience categories, actionable steps using social media to bring it all together. We’re continuing the conversation following a Social Marketing Meetup in Denver.
Use your bios and profiles on each of your social sites to tell your story and attract the people you want to have in your network.
In an effort to use social media to generate sales, business often come off looking socially awkward.
An online strategy that allows you to deliver a natural, integrated experience starts with answering questions that lead to a solid action plan.
The first step in developing a strategy – a plan of any kind – is to state your objective. In other words, have a reason for doing what you’re doing.
A customer persona is detailed and specific, and although it’s a fictitious character, it’s not made up. It’s based on as much reality as you can possibly describe.
To understand the value of Google Plus Communities, it helps to have a purpose for being part of one. This is a strategy for building a G+ Community around a purpose.
The Rocky Mt. Social Media Summit brought together businesses that are using social media well, to present their unique approaches and strategies.