I see small businesses try and fail to use social media effectively as part of their marketing communications plan. Many are trying to tack on social media, when in fact, it needs to be carefully an integrated part of a larger digital strategy.
For most farmers, social technology is the farthest thing from their minds. A grant from the Colorado Department of Agriculture would help fund an effort to raise the digital visibility of our local farmers and their role in the food movement.
I’m in the business of building Digital Neighborhoods™. I ask local businesses to recognize their misconceptions and establish realistic expectations for social media.
I discovered the option to easily add a business’s Facebook page to an Interests list is no longer available.
If you have strategically customized your digital neighborhood, it shouldn’t be difficult to get involved in relevant, meaningful and valuable conversations.
A digital strategy can function when it is framed with your website, e-mail list, and social tools. It can flourish when it is supported by a relevant context. In the case of local businesses, this context is provided by a Digital Neighborhood™.
Member support is what a business owner expects when they join their local chamber of commerce. These days, that support should include online engagement by the chamber.
The idea behind digital neighborhoods is to strengthen the community. This, in turn, can strengthen the local economy. With local businesses at the center of the digital neighborhood, the community as a whole stands to benefit from the online connections.
If a town could find a way to bring their LOCAL appeal to their ONLINE presence, what kind of impact do you think it could have on the economic health of their community?
The same messages and endorsements a local shop owner tapes to their front window could also be shared on their Google local page and social sites as a way of displaying their local loyalty.