Use your bios and profiles on each of your social sites to tell your story and attract the people you want to have in your network.
In an effort to use social media to generate sales, business often come off looking socially awkward.
An online strategy that allows you to deliver a natural, integrated experience starts with answering questions that lead to a solid action plan.
The first step in developing a strategy – a plan of any kind – is to state your objective. In other words, have a reason for doing what you’re doing.
A customer persona is detailed and specific, and although it’s a fictitious character, it’s not made up. It’s based on as much reality as you can possibly describe.
To understand the value of Google Plus Communities, it helps to have a purpose for being part of one. This is a strategy for building a G+ Community around a purpose.
The Rocky Mt. Social Media Summit brought together businesses that are using social media well, to present their unique approaches and strategies.
Need to combine multiple YouTube Channels under one Google account? It’s a process, but I set the stage and then share a killer video demo.
Tweet There was a time when I had a strategy for timing my Tweets on Twitter in order to better target my audience. I changed my approach for posting Tweets after realizing that my own pattern for accessing Twitter is…
Tweet One doesn’t tend to think of social media as being dangerous per se, but it doesn’t hurt to think in terms of safety anyway. As Brian Olson points out in his blog post, Future Shock-Shock Absorbing, part of using…