The idea behind digital neighborhoods is to strengthen the community. This, in turn, can strengthen the local economy. With local businesses at the center of the digital neighborhood, the community as a whole stands to benefit from the online connections.
If a town could find a way to bring their LOCAL appeal to their ONLINE presence, what kind of impact do you think it could have on the economic health of their community?
The same messages and endorsements a local shop owner tapes to their front window could also be shared on their Google local page and social sites as a way of displaying their local loyalty.
I used Twitter to follow a tweet chat during a virtual wine tasting. The hashtag – #WITS2014 – was used to connect tasters, and created a fascinating conversation.
Customer loyalty defined, customer experience categories, actionable steps using social media to bring it all together. We’re continuing the conversation following a Social Marketing Meetup in Denver.
Use your bios and profiles on each of your social sites to tell your story and attract the people you want to have in your network.
In an effort to use social media to generate sales, business often come off looking socially awkward.
An online strategy that allows you to deliver a natural, integrated experience starts with answering questions that lead to a solid action plan.
The first step in developing a strategy – a plan of any kind – is to state your objective. In other words, have a reason for doing what you’re doing.
A customer persona is detailed and specific, and although it’s a fictitious character, it’s not made up. It’s based on as much reality as you can possibly describe.