I see small businesses try and fail to use social media effectively as part of their marketing communications plan. Many are trying to tack on social media, when in fact, it needs to be carefully an integrated part of a larger digital strategy.
With a digital strategy, local Chambers could offer member benefits that are more effective, relevant and valuable in this 21st Century.
A team of Google enthusiasts had an objective of connecting businesses in the town of Eagle, CO with the Vail2015 event. One tactic was to associate the hashtag for the town, #EagleCO, with the hashtag for the event, #Vail2015. The town of Avon gave us a glimpse of what is possible using digital channels.
If you’re using Google Hangouts as part of your communication strategy, this analysis of time and process may be helpful as you put your own plan together.
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