Social marketing will undoubtedly be part of your overall social strategy. Social marketing comprises a variety of techniques, tools and philosophies that are aligned with your business objectives. No matter what your business objectives are and which tools you choose for achieving them, the bottom line is likely “your bottom line.”
The role of marketing is to create awareness, attract interest, and ultimately generate sales. While the role of marketing has not changed, marketing methods have changed considerably over the past decade. Traditional marketing methods are still being used, but to a lesser degree. Many traditional methods are outdated; even irrelevant. It’s critical that your business evaluate which traditional methods you’re maintaining. You should assess whether or not they’re effective, and if they create the right image for your business.
To set up an appointment for a free one-hour consultation about how to your marketing strategy can become social, Contact Me.