Consulting Services
3D communications provides consulting services on a fee-for-service basis.
Cost: $125/hour; A $1,000 retainer guarantees up to 10 hours of consulting service in a 30-day period.
Consulting services related specifically to social media include:
Identify objectives. An assessment is done of the existing business strategy and goals to determine how these plans can be supported through the use of social media. Traditional methods that can be adapted to emerging methods are identified; and recommendations are made for re-appropriating existing budget, resulting in net savings.
Build social networks. Social media search tools and techniques are used to tag and monitor the communities where your organization can provide the most value as a contributor. This step assumes that social media accounts are in place on at least three platforms, data from keyword research is documented and there is a well-defined objective for the use of social media.
Content creation. A strategy for developing appropriate content is designed to ensure effective and efficient participation in identified communities. Theory related to new media is applied, ensuring social tenets such as “transparency,” “authenticity,” and “value” are prominently reflected. New content is based on existing collateral that is modified appropriately and repurposed for use in new media. A schedule is developed for each social media platform to ensure proper frequency, pacing and cross-posting. New media-appropriate content is drafted. With client input and approval, content is posted across all relevant networks.
Website strategy. Make recommendations for optimizing existing website related to features and functions that complement the new media strategy. This includes conversion components and elements related to SEO (search engine optimization) and SMO (social media/marketing optimization).
