A digital strategy can function when it is framed with your website, e-mail list, and social tools. It can flourish when it is supported by a relevant context. In the case of local businesses, this context is provided by a Digital Neighborhood™.
Customer loyalty defined, customer experience categories, actionable steps using social media to bring it all together. We’re continuing the conversation following a Social Marketing Meetup in Denver.
In an effort to use social media to generate sales, business often come off looking socially awkward.
An online strategy that allows you to deliver a natural, integrated experience starts with answering questions that lead to a solid action plan.
The first step in developing a strategy – a plan of any kind – is to state your objective. In other words, have a reason for doing what you’re doing.
A customer persona is detailed and specific, and although it’s a fictitious character, it’s not made up. It’s based on as much reality as you can possibly describe.
The Rocky Mt. Social Media Summit brought together businesses that are using social media well, to present their unique approaches and strategies.
One doesn’t tend to think of social media as being dangerous per se, but it doesn’t hurt to think in terms of safety anyway. As Brian Olson points out in his blog post, Future Shock-Shock Absorbing, part of using social…
I find it very satisfying when someone in my social network “likes” one of my comments, or better yet, comments on a post. It’s a sign that I’ve achieved one of my goals for using social media; I’ve engaged a…