I see small businesses try and fail to use social media effectively as part of their marketing communications plan. Many are trying to tack on social media, when in fact, it needs to be carefully an integrated part of a larger digital strategy.
For most farmers, social technology is the farthest thing from their minds. A grant from the Colorado Department of Agriculture would help fund an effort to raise the digital visibility of our local farmers and their role in the food movement.
I’m in the business of building Digital Neighborhoods™. I ask local businesses to recognize their misconceptions and establish realistic expectations for social media.
If you have strategically customized your digital neighborhood, it shouldn’t be difficult to get involved in relevant, meaningful and valuable conversations.
A digital strategy can function when it is framed with your website, e-mail list, and social tools. It can flourish when it is supported by a relevant context. In the case of local businesses, this context is provided by a Digital Neighborhood™.
Customer loyalty defined, customer experience categories, actionable steps using social media to bring it all together. We’re continuing the conversation following a Social Marketing Meetup in Denver.
In an effort to use social media to generate sales, business often come off looking socially awkward.
An online strategy that allows you to deliver a natural, integrated experience starts with answering questions that lead to a solid action plan.
The first step in developing a strategy – a plan of any kind – is to state your objective. In other words, have a reason for doing what you’re doing.
A customer persona is detailed and specific, and although it’s a fictitious character, it’s not made up. It’s based on as much reality as you can possibly describe.