I refer to time stamp posts as Google Plus posts or YouTube comments that include hyperlinks to specific spots in a YouTube video, enabling the writer of the post to transport-in-a-click, his or her audience to a relevant section of that video content.
Images and infographics can be effective in translating complex concepts. This is a visual graphic based on a 7-page written report from a strategy session.
I am my business and my business is me. Defining my personal brand starts with writing down my intentions . . . to help me focus . . . a be incredibly efficient at getting across to my clients who I am and what I stand for.
A content strategy is the first step in creating communications that are focused, consistent and effective. With relevance and timeliness being priority elements in today’s digital communications, the strategy should guide, but not be inflexible.